Mission

Organizations accelerate when they operate as a force for good in society. As they evolve and grow, they can create a pull toward equity and abundance. I help organizations create this movement through values-based business strategy and creative execution.

Bio

I’ve spent years unlocking potential for business while mitigating risk, building teams and programs to help organizations advance their missions through business strategy and integrated purpose programs. I am a creative leader who understands how to leverage business for good. If you have questions about your organization’s ‘reason for being’ and how to make it meaningful - talk to me.

I love reshaping traditional thinking and creating imaginative and integrated programs. From launching the global brand purpose for The North Face and building its Impact, Advocacy, and Inclusivity teams to leading global sustainability communications for Google and advising nonprofits on circularity - I take an expansive perspective on organizational impact.

I have worked and consulted with brands including Adobe, Best Buy, Facebook, Google, HP, The North Face, T-Mobile and Xbox and nonprofits like The Nature Conservancy, The Trust for Public Lands, Tipping Point Community, and Rainforest Alliance. I've also lectured on the risks of CSR communications and how to use humor in social change. These days, I focus on identifying business and market opportunities for social good and building reputation-driving programs around social impact, sustainability, renewable energy, and corporate responsibility (CSR).

I've developed a values-based advocacy program for public lands, climate change and inclusion and diversity, evolved the Explore Fund into a new $7m purpose platform around exploration. As a VP of strategy for purpose-driven brands at Free Range, I helped nonprofits innovate new strategies and business lines. At Fenton, I got deeply involved in social justice and established the company's offering around Renewable Energy and led branding and campaign work with clients including Facebook, Etho Capital (fossil-free index and ETF) and Corporation for Battery Recycling.

I grew Google’s leadership in green building, sustainability, clean energy, and resource efficiency. While at Edelman in LA and SF, I broke new ground in CSR reporting and digital strategy for Adobe's CSR team and rallied thousands of HP employees to participate in HP & Kiva’s $7M partnership.

Way back in time, I started my career in entertainment marketing and as a publicist for Ray Charles, B.B. King and other artists. If you’re within earshot, you’ll hear music coming from my home. If not, I'm probably hiking. I received an MBA in Sustainable Management from Presidio Graduate School in San Francisco and a Journalism degree from the University of Wisconsin-Madison.

I'm also curious. Here are a few interesting tidbits I've been exploring.